Logo Placement Guide for Custom Apparel

Perhaps you just created your very first logo (yay you!), or maybe your organization has been successfully using the same logo for years (awesome!) – either way, you understand just how important a good logo truly is. Logos are the FIRST thing people see, even before they read about your organization or check out the incredible work you’ve done for your community. Your logo represents your organization out in the world – and with that in mind, you should be thoughtful with how you use your logo.

When it comes to creating merch for your organization, it’s a great idea to include your logo in your design! Having the option for your supporters to purchase merch with your logo printed on merch is an easy way to raise funds and increase awareness and visibility for your organization! Your supporters also get to celebrate you, an organization they are passionate about, every time they wear your custom merch!

If you’ve decided to move forward with making merch that features your logo, you might be wondering how exactly to go about doing it. What size should your logo be? Where should your logo be placed? There might be tons of questions swirling around in your head, but don’t worry, we have answers to all of your merch-related questions! After all, at Bonfire, we are literal merch experts.

To help you out, we’ve put together this list of the top 9 print locations for your logo apparel. Let’s look at these options, learn why they work so well, and see which would be best for you and your merch!

Logo placement guide

1. Left Chest 

The left chest logo location is a classic choice and is commonly used for volunteer or event shirts. The logo is placed off to the left side of the chest and is usually sized about 3in – 4in wide and sits about 3in below the collar.

Because of the smaller print area, this print location works best for simple logos that don’t have a lot of detail. If you have a high-contrast logo that POPS, placing it on the left chest of your merch could work beautifully. 

2. Above Pocket

If you’ve selected merch that has a pocket on the front, consider placing your logo above the pocket. This style is a playful take on the “left chest” option. If possible, make sure the entirety of the logo sits above the pocket so you don’t have to worry about creases in the design from the pocket. Remember, using logos that are easy to see and read at a smaller size is perfect for print locations like above the pock on your shirts. 

3. Center Chest

Placing your logo on the center chest portion of your tee is eye-catching and fun – especially if your logo has a little more detail to it. Placing your logo here almost always guarantees that it stays visible, even if someone is wearing a button-up shirt or a jacket over their tee. Keep in mind that this placement does not cover the entire front of the shirt, but usually the top portion. The size for this style is usually around 8 inches wide, but 6 inches or 10 inches would work too. 

4. Full Front

Full front means just that – your logo takes up the full printable space on the front of your shirt! This print location is excellent for logos with lots of open space and interesting visual details.

At Bonfire, the maximum print size is 11.5in by 14in, and that’s a lot of playing space. Just think how incredible your logo will look when printed big and bold like that! However, it’s important to think about your audience when deciding if you should print your logo at this scale. Would your community be excited to wear these shirts around town? If so – go for it!

Pro tip: consider how much filled in space there is in your logo. When you make your design larger, you can sometimes risk having the shirt feel crunchy where the logo is printed or risk having the logo look overpowering.

5. Oversize Front

Oversize front takes ‘full front’ to the next level. Printing anything “oversize” means printing anything bigger than the recommended printing size for a tee. This type of printing is usually reserved for special cases since it extends past the printing guidelines, but it continues to be a popular option anyway! 

6. Back Collar

Printing your logo on the back collar means that your logo is smaller and placed on the upper back portion of the shirt. This works great when you have a design that you’d love to showcase on the front of your shirt that doesn’t include your logo. You can still make sure your community knows the organization behind the shirt by including your logo high up on the back. This also adds a nice touch because someone standing behind you in line could take notice of the logo and either strike up a conversation with you about it or perhaps even look up information about the organization on their own time.

Logos placed on the back collar are typically 2in – 3inches and sit about 1in – 2inches below the collar. 

7. Upper Back

If you like the idea of placing your logo on the back of the tee, but want to go a little bigger than the back collar area, you have the option to print on what’s called the upper back section! Oftentimes, this area is used to print words like EVENT STAFF, VOLUNTEER, or SECURITY, but it can be used for anything you’d like. Again, this could be a great choice for when you’d like to feature something on the front, but still, showcase your logo on the back. 

8. Full Back

Full back printing opens up a ton of creative possibilities. This printing location rarely exists on its own and is usually paired with other printing locations as well. For example, a full back logo could be paired with a left chest print on the front. Most likely, you wouldn’t want to do a full-back logo on its own because you want to intrigue viewers from both sides! 

9. Sleeves

Printing your logo on the sleeve of your tee is a surprise people may not expect at first! It’s always nice to add a little fun to your merch! Sleeve logos work best when the logo is simplified and remains legible on a smaller scale, similar to the guidelines for printing on the left chest area.

If you pair sleeve printing with left chest printing, we recommend printing your logo on the right sleeve to balance things out. 

Best Print Locations for Logos on Mugs, Hats, and Tote Bags

Looking to expand your collection beyond just clothing items? We have tons of fabulous non-apparel items for you to check out too. Here’s a list of a few of our favorites that are ready for you to add your logo! 

Mugs

Logos always work great on mugs! They’re like the perfect pair. The printable area on the of the mug is pretty straightforward, and we recommend using 1500px by 1500px artwork if you’ve got it – and always remember – transparent artwork works best!

Our mugs print on one or two sides and come in a variety of fun colors. We currently offer 3 different styles of mugs, so choosing which style looks best with your design is important. Mugs come in Coffee Mug (11 oz), Large Coffee Mug (16 oz), and Two Tone Ceramic Mugs (11 oz also)

Hats

Bonfire has 4 different hat styles for you to choose from when designing your logo merch. Choose one, or choose them all!

  • Snapback Hat If you’re looking to impress your community with a high-quality and stylish logo hat – this is probably the right hat for you. The printable area for hats is right in front, but you do have the option to fill the entire space, and to move your logo around within that designated area. We recommend using a 1500px by 1500px transparent PNG for your logo artwork.
  • Classic Baseball CapThe classic baseball cap is always a classic, crowd-pleasing choice. The printable area for this hat is the same as the Snapback Hat, located right up front in an eye-catching spot. We recommend using logo artwork that’s a 1500px by 1500px transparent .PNG at 300dpi. This cap sells well with folks who enjoy wearing baseball caps on a regular basis, and how great would it be if they were also repping your organization at the same time! 
  • Cuffed BeanieCuffed Beanies have definitely come back in style. Take advantage of this reemerging trend and put your logo on a beanie! The printable area is located on the beanie’s cuff that rolls upward. We recommend using simple logos for this print location since the printable area is a little on the smaller side.
  • Pom-Pom BeanieA fun new addition to our beanie hat crew! This adorable beanie would work well with a playful logo. 

Tote Bags

Tote bags are an excellent choice because while someone may not wear a t-shirt every day, they may carry the same tote bag every day! Just think of all the exposure your logo would get being carried all around town!

The printable area for tote bags takes up most of the front of the bag. There’s lots of room to play with, and you can decide if you’d like your logo to take up the whole space or be smaller and sit towards the top or bottom. 


There are so many options when it comes to deciding where to place your logo on your merch! Each option adds its own unique style and flair. Use the design tools offered on Bonfire to play around and see where your logo makes the most sense and looks the best. You want to make sure your logo is visible, legible, and aesthetically pleasing. Your logo is important to your organization, your supporters, and it’s also incredibly important to you because of what it represents.

At Bonfire, we want to help make sure your logo is being showcased and celebrated in the best way possible because we understand just how important it is.

Ready to design custom merch with your logo?

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