The 49 Best Nonprofit Logos for Creative Inspiration

“The best animal organization logos clearly display the types of animals being helped by the nonprofit, whether it’s one species or many. These logos not only reflect the animals associated with the nonprofit, but the colors of the logos coincide with colors that come to mind when you think of those creatures. WWF, with their panda logo, use black & white for the entirety of their logo, to play off the colors of pandas.”

Tess Miller, Brand Manager

“These arts and humanities logos are fun, bright, and evocative! This type of organization is not as serious as say, a healthcare provider, so their goal is less to establish trust, but to let you know what experiences they specialize in. Font and colors can be pivotal; the typewriter-esque typeface used in the Girls Write Now logo connects the logo to the mission, and the hippy-inspired colors and lines in the Global Peace Film Festival give a visual reference to the concept of Global Peace.”

Anya Kobayashi, Marketing Designer

“The marks below effectively show that sometimes all you need is just one color. Additionally, the logo for The Mentoring Project demonstrates a very clever use of negative space by overlaying the two elephants. Nicely done!”

Dan Strogiy, Product Designer

“A great environmental organization logo stays close to natural imagery and colors. The Appalachian Trail Conservancy’s logo plays off of the official AT logo, and uses a similar green to the AT markers found along the trail. Environmental organizations typically use green if they work for the environment in general, or have a focus on forests and plants. Organizations working with water will often use blue.”

Tess Miller, Brand Manager

“Colour is an important factor to consider when creating your logo; both red and brown are colours that make us hungry when we look at them. These food and agriculture logos take advantage of this, as well as smaller details like creating the Home Brewer Association logo inside the shape of a bottle cap. Fun!”

Anya Kobayashi, Marketing Designer

“These logos embrace their bright & playful side, which helps them to stand out amongst other, more traditional healthcare brand marks.”

Dan Strogiy, Product Designer

“A great housing organization logo communicates exactly what they do, by using imagery of houses, roofs, and the family underneath it. Breaking Ground’s logo is energetic, and the way the letters move both up and down helps illustrate the way the foundation is laid, and walls go up. For people getting a home for possibly the first time, these housing organizations logos symbolize a bright and hopeful future.”

Tess Miller, Brand Manager

“Here in the human services category we see some great examples of tailoring the style of your logo to your target audience. For Every Child Oregon, the logo is created to be welcoming and friendly, as they work with individual families and children that are in crisis. By contrast, the Human Rights Campaign logo is firm and decisive, as they work on a policy and advocacy level. It can be helpful when designing a logo to think about who you want to reach and appeal to.”

Anya Kobayashi, Marketing Designer

“These organizations chose to embrace minimal logos with clean lines for their brand, which allows them to be used effectively on a variety of applications. The symbols serve as the primary focus point, thus allowing the secondary wordmarks to be translated to other languages.”

Dan Strogiy, Product Designer

“It’s typical for Mental Health Organizations to use blue as a primary color in their logo, since according to color psychology, blue exudes calm and serenity. The lifesaving ring used as the main icon of the American Foundation for Suicide Prevention symbolize what they see their role being to those served by their organization. The squiggly line illustration used in Mind’s logo demonstrates how many of us may feel mentally– a little mixed up an all over the place.”

Tess Miller, Brand Manager

“Each of these logos strongly relate to their organization (the silhouettes of girls in the Girls Scouts logo, the 4 H’s representing the Head, Heart, Hands, and Health that 4-H strives for). We also see a lot of green, which is a colour that evokes growth and action. What better choice is there for a youth development organization than a colour that says, “let’s go and let’s grow!”?”

Anya Kobayashi, Marketing Designer