The best t-shirt colors and styles

The Most Popular T-Shirt Colors and Styles

We ran the numbers on the top-selling t-shirt styles and colors – our data showed that t-shirt colors in black, navy, and dark heather grey were the most popular colors. While the most popular t-shirt styles were the Premium Unisex Tee and Women’s Slim Fit Tee from Next Level Apparel, and Long Sleeve Tee from Gildan.

Most Popular Shirt Colors

Let’s check out the most popular shirt colors we sell at Bonfire! While you don’t have to only sell these colors, we suggest ensuring you offer at least one of these colors when selling products to your community.


Black t-shirts are one of the most popular products we sell. They make a fantastic canvas to help your design pop, and are the perfect background for light-colored images and text. They also are easy to color match across product types and brands, so are a great option if you want your community to have a cohesive look while wearing anything from a t-shirt to a tank top or hoodie.


Navy is a blend of neutrality and sophistication — a true classic that looks great on everyone. Offer this shirt color with light-colored images and text, and make your buyers’ choice easy. Ask Women’s March on Washington about selling navy-colored shirts on Bonfire. They sold thousands of this attractive neutral tee, and you could be next.

Heather Grey

People love the versatility of Heather grey. It’s a classic colorway that almost any design looks great on when printed. Both light and dark images and text perfectly pop on this approachable fan favorite.

Most Popular Shirt Styles

These are the most popular products on Bonfire. Sellers and buyers alike love these top-selling and trendy products.

Premium Unisex Tee

Our flagship premium unisex tee really is for everyone. Selected for its softness and slightly fitted frame, it has proven to be a great standard t-shirt option for our customers. Most colorways are a 60% cotton/40% poly blend, with select colors being 100% cotton.

Crewneck Sweatshirts and Hoodies

We’ve recently seen a rise in popularity of both hoodie and crewneck sweatshirts. There are a wide array of different sweatshirts in our product catalog, including new tie dye and organic french terry options!

Comfort Colors

Comfort Colors have been a fan favorite for years – and how could they not be? They have a boxy fit that is easy to style oversized. The 100% ringspun cotton is thick and durable but gets softer and softer with every wear. We have both a Long sleeved Comfort Colors and Short sleeved Comfort Colors offering.

The key to creating the ultimate t-shirt is pairing neutral-colored shirts with complementary images and text. Light-colored images and text work best for black, greys, and navy. When it comes to breaking selling records and choosing shirt styles, remember that buyers are diverse. For more information on designing your shirt with the right colors, read our guide on t-shirt and ink color combinations.

While these findings show the top 3 favorites, the other colors we offer are still solid choices. Think about what your shirts will be used for and what your audience would get excited about. You can even poll some friends for feedback. Just remember, if you do decide to go with a lighter shirt color, make sure your design is darker so that it will be visible on the shirt.

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