Case Study: Promoting your Campaign (with Marla Catherine)

Strategic promotion of your Bonfire campaign is the most important action you can take to influence shirt sales. Create a Promotion Schedule to ensure you are keeping your campaign top of mind for your community during the length of shirt sales. To demonstrate, we will be walking through the campaign


Race Tees: How Bonfire Can Help

If you’re running a race with a group of friends, office mates or family, nothing looks better than a team shirt donned by each runner in your group. Matching tees allow others to see you as the united front you are. Bonfire is here to provide your team tees or


Using YouCaring and Bonfire in Tandem for Fundraiser Success

YouCaring and Bonfire have a lot in common. They both have a primary mission to help people help themselves, or others. They provide life-lines for individuals facing hardship and a platform for do-gooders to those in need. Why YouCaring and Bonfire Make the Perfect Duo When used in tandem, these


Seller Guide Chapter 1: Identifying your Audience

Knowing your audience is the core element of any e-commerce strategy. And, it’s no different when selling custom shirts.  What is a Target Audience? Your target audience is the group of people your products and messaging are aimed towards. Most products aren’t going to appeal to everyone, which is why


Seller Guide Chapter 2: Creating the Right Product

Creating a quality t-shirt your target audience will want to wear over and over again is the ultimate goal for a Bonfire campaign. This chapter explains how to design a quality product with Bonfire that your community will love. Designing your Products The first step in designing your shirt is


Seller Guide Chapter 3: Promoting your Campaign

Now that you’ve applied the knowledge you collected about your target audience to create a t-shirt that inspires your community, it’s time to sell some shirts! Get the campaign rolling by purchasing the first shirt yourself, and then share the news with everyone else. Where to Promote In Chapter One,


Seller Guide Chapter 4: Ending Your Campaign Well

Just because your campaign has ended and your shirts are off to be printed and shipped, doesn’t mean your sales work is done. The way you finish out this campaign can make or break how your next campaign goes. This chapter of the Seller Guide will walk you through what


Is an Online Store Right for You?

If your organization or brand doesn’t have products available for purchase online, you’re likely behind the curve. Many organizations build an online store to sell their swag, but is it really worth the effort?  Creating a Bonfire Campaign may be able to help you generate higher profits and requires less


T-Shirt Design Trends for 2018

New year, new trends for t-shirt graphics. We’ve skimmed through the best of the best t-shirt designs from our community to predict what will be hot this coming year. Stick in one of these categories and you’re sure to have a winning design. Mystic Minimalist Linework Inspired by blackwork tattoos

Choosing the Best Products for Winter

As temperatures drop, buyers are looking for the perfect long sleeved products to keep them warm all season long. Create their next favorite winter layer for your next Bonfire campaign. Below we highlight three of our best selling products for the Winter months. Crewneck Sweatshirts These classic Gildan sweatshirts are

How to Design a T-Shirt

Creating a custom t-shirt can feel like a daunting task. In this post, we’ll walk through some tips on how you can design a t-shirt that your community will love. T-shirt designs are most successful when they are artistic, but also contain a theme that the buyer identifies with. Our

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Choosing the best products for Fall 🍂

The season of sweater weather and apple pie is here, and we couldn’t be more excited! Bonfire has a great line of apparel to keep your supporters stay warm as the temperatures cool off. Let the crispness of Autumn inspire your next campaign! 3/4 Sleeve Baseball Tee The mid-length sleeve on