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Guides

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Make the Most of This Giving Season

December is right around the corner, and if you haven’t already, now’s the time to start thinking about your holiday season sales plan. Whether you are fundraising or creating products to sell for profit, the coming weeks are some of the best to have a Bonfire campaign up and running.

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Telling a Story with your Tee

Storytelling is the key to marketing your t-shirt, whether you’re fundraising for your nonprofit, or for a personal fundraiser. Captivating your community as you tell your story behind the tee you’ve created and the cause you’re fundraising for will help your audience connect more intentionally to your cause and lead

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Lead with Impact to Raise More Money with Your T-Shirt Campaign

Purchasing a custom t-shirt is a low-barrier way for your community of supporters to give to the cause they care about and walk away with something fun as well. While your donors will likely support your campaign no matter what, you can maximize the success of your fundraiser by connecting

Learn more about how millennials and philanthropy work together in our Q&A guide.

Millennials and Philanthropy: Inspire Them Into Action

Over the past few decades, pop culture has been hyper-focused on understanding millennials, what drives them, and how to tap into the millennial marketplace. As much as this is true in the consumer world, it is just as relevant for nonprofit organizations like yours. Although millennials are still seen as

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Ink + Shirt Color Combinations that Always Work

Feeling overwhelmed trying to think of what ink color combination to choose for your next t-shirt design? Or maybe you know the apparel colors you want to print on, but can’t think of what ink colors will print well on them. While the easy go-to option is black or white

Read our guide to learn how to crowdfund for your film.

How to Use Crowdfunding to Raise Money for Your Film

Ever since the Veronica Mars movie became the undisputed crowdfunded movie champion, directors for everything from big-budget productions to indie flicks have turned to crowdfunding for films to help their passion projects come to life. So how can you make the most of these crowdfunding platforms to engage supporters and

Our favorite music marketing strategies can take your band to the next level.

Top Music Marketing Strategies for Bands and Artists

There are all kinds of ways to promote your band’s music to the world!  One of our favorite music marketing strategies just happens to be creating and selling band merch, especially custom band t-shirts. They’re extremely reliable promotional and fundraising tools, plus they let you show off your design skills!

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Pricing T-Shirts to Maximize Your Profits

Now that you’ve created a rocking t-shirt design, it’s time to sell your shirts to your community. Whether you’re working to sell shirts online with a Bonfire Campaign or selling shirts that you purchased via Supply by Bonfire, it’s important you set your selling prices well. The cost of purchasing

Explore the perfect band merch ideas and music marketing strategies to take your band to the next level!

Our Top 5 Band Merch Ideas and Selling Strategies

Every band is different — different genres, styles, techniques, and attitudes — but they’ve all got one thing in common. If they want to reach larger audiences and really get their music out there, they have to promote themselves and raise some money along the way. Asking for money online

An expert tip for your next crowdfunding campaign: sell custom apparel!

Support Your Crowdfunding Campaign by Selling Custom Apparel

Crowdfunding campaigns are all the rage right now, and for good reason. People use them to fund personal educational experiences, adventures, nonprofit organizations, and more. With so many causes supported by crowdfunding campaigns, think about the ways you can make yours stand out above the rest. Once you've picked out
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Optimizing Designs for Screen Printing

The Bonfire Design Team works every day to make sure that the vision you have for your t-shirt comes to life in an amazing way! With years of t-shirt designing experience, we’ve collected our top tips for optimizing your design for printing. By following this guide, you’ll create a design