September is Suicide Prevention Month, a time dedicated to raising awareness about suicide prevention and treatment. Throughout this month, mental health organizations, advocates, survivors, and allies come together to end the stigma surrounding suicide, spread hope, and share essential resources.
We’ve compiled a list of campaigns that are raising funds and amplifying awareness during Suicide Prevention Month.
When you make a purchase from any of these Bonfire campaigns, you’ll be supporting the individuals and organizations who are committed to ending suicide.
If you or someone you know is in crisis, please contact the National Suicide Prevention Lifeline at 988 for 24/7 mental health crisis support. The Lifeline is available for everyone and is free and confidential.
Suicide Awareness & Prevention
The Suicide Awareness & Prevention campaign was created by The Athlete Confidential in honor of Suicide Prevention Month. The Athlete Confidential is a podcast and blog that shares stories by athletes, for athletes. The goal of TAC is to foster conversations about mental health, relationships, education, equality, and more – as well as to empower the human within every athlete. “By spotlighting mental health awareness within the athletic community, we aim to spark open conversations, diminish stigma, and encourage a culture of understanding and empathy.”
The design on the front reads, “please stay ;” and the design on the back reads, “HAPPY to have YOU here. human first ; athlete second”.
15% of proceeds from this campaign will be donated to the Jordyn Clark Foundation, a Minnesota nonprofit organization that was started in honor of Jordan Clark, who was known for her love of soccer and her kindheartedness. The Jordyn Clark Foundation aims to raise awareness about suicide prevention and break down the barriers surrounding mental health and well-being.
988 – Mental Health Lifeline
The 988 – Mental Health Lifeline campaign was launched by Victoria Ann, a digital creator, photographer, and graphic designer to share the message that “No matter what you are going through, there is help a call or text away. 988lifeline.org”
The design on the front reads, “988” and the design on the back reads, “Mental Health Matters. Keep Going. It’s Okay to Need Help. You Are Loved. Stay Strong. Choose Life. Do Hard Things. SUICIDE & CRISIS LIFELINE call or text 988 24/7”.
When you purchase a shirt from this campaign, you are helping to spread the word about 988 Suicide and Crisis Lifeline – a free, 24/7, confidential national network that provides support for people in distress, prevention and crisis resources, and best practices for professionals in the United States.
Trans Acceptance is Suicide Prevention
The Trans Acceptance is Suicide Prevention campaign was designed by Aedy Miller to raise funds for Trans Lifeline, a trans-led grassroots hotline and nonprofit organization that offers direct emotional and financial support to trans people in crisis.
The design on the front reads, “TRANS ACCEPTANCE IS SUICIDE PREVENTION.”
100% of funds raised by this campaign will go directly to Trans Lifeline to help continue their peer-supported hotline and granting programs for the trans community.
Your Story Isn’t Over
The Your Story Isn’t Over campaign by 16th Street Clay Co. was created to spread lifesaving messages of hope and raise awareness about suicide prevention. “Wearing this shirt will make a difference. You never know who’s behind you, and that’s why wearing this shirt could save a life.”
The design on the front reads, “Your story isn’t over” and the design on the back reads, “To the person reading this: YOU MATTER. YOUR PRESENCE MEANS SOMETHING. YOU MAKE A DIFFERENCE. YOUR EXISTENCE IMPACTS OTHERS IN A POSITIVE WAY. IT’S OKAY TO FEEL YOUR EMOTIONS – – EVEN THE SCARY ONES. THE WORLD NEEDS YOU. PLEASE KEEP GOING.”
When you purchase and wear this design, you are helping to impact the lives of others you pass on the street or interact with throughout the day.
Through My Lens – Annual Fundraiser
The Through My Lens campaign was launched by Britnee Morgan for the Quincey D Team to fundraise for the American Foundation for Suicide Prevention, an organization that is dedicated to saving lives and bringing hope to those affected by suicide, including those who have experienced a loss. AFSP gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.
The design on the front reads, “TAKE IT EASY. PEACE & LOVE. SELF CARE. SLOW DOWN.”
All proceeds from shirt sales directly benefit the American Foundation for Suicide Prevention and will help them continue to provide essential programming and resources.
The Keep Going campaign was made by Ryan Archibald to raise money for NAMI (National Alliance on Mental Illness) Utah, a grassroots organization that aims to improve the lives of those who live with mental illness and their families through support, education and advocacy.
The design on the front reads, “KEEP GOING” and the design on the back reads, “THE WORLD IS A BETTER PLACE WITH YOU IN IT. CALL OR TEXT 988 WHETHER YOU ARE IN CRISIS OR JUST NEED SOMEONE TO TALK TO”.
100% of proceeds from this campaign will go straight to NAMI Utah and support their work, programs, and events that benefit families, caregivers, and individuals living with mental illness.
You Matter – #Strong4Haley
The You Matter – #Strong4Haley campaign was launched by Laura Monson to fundraise for Six Feet Over, an organization that provides financial and emotional support for survivors of suicide loss and individuals with lived experience of suicide. They also engage in community prevention through mental health education and advocacy to support healthier futures.
The design on the front reads, “you matter” and the design on the back reads, “let someone in your life know how much they mean #STRONG4HALEY”.
Laura created the design for this campaign in honor of her friend, Haley Lynn Gresham, who died by suicide in 2022. “I do this for her to carry on her loving and sweet soul, keep her remembrance, and give back to the community/world we live in. Mental Health is not talked about close to enough. This design is for those who would like to spread the message and love for one another that everyone matters.”
Purchasing a shirt from this campaign helps Six Feet Over continue to offer financial assistance through their Suck it! Suicide outreach program.
By supporting any of these Bonfire campaigns, you’re not just buying an awesome merch item, you’re also becoming a part of a movement that strives to bring hope, awareness, and support to those who need it most.
At Bonfire, we believe we are stronger together. Thank you for contributing to this important cause and for supporting organizations that are working towards a world without suicide.
Launch your own apparel fundraiser for Suicide Prevention Month
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Written by: Hayden Ireland / Content Specialist
Illustrated by: Madison Summers / Lead Marketing Designer