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Our favorite music marketing strategies can take your band to the next level.

Top Music Marketing Strategies for Bands and Artists

There are all kinds of ways to promote your band’s music to the world! 

One of our favorite music marketing strategies just happens to be creating and selling band merch, especially custom band t-shirts. They’re extremely reliable promotional and fundraising tools, plus they let you show off your design skills!

Whatever kind of custom merch you choose to create for your band, you have to make sure you’ve got effective promotional strategies.

Pursuing reliable music marketing strategies can help take your music to the next level! Follow these 5 tips and you’ll be promoting your music like a pro in no time:

  1. Build a community of followers and fans through social media.
  2. Push your creative limits with new content and covers.
  3. Make your music available on streaming services.
  4. Focus on your band’s owned properties.
  5. Immerse yourself in the local music scene.

Follow a few music marketing strategies in addition to exploring new merch ideas.

1. Build a community of followers and fans through social media.

We all know that social media is an essential tool for 21st-century artists of all kinds. But do you realize its full potential? Focus your band’s social media efforts on building an audience and a sense of community, not just on advertising your music and shows.

For better or worse, social media engagement statistics have become an important way of measuring the popularity, potential, and credibility of musicians. This means it can have a major impact on the types of partnerships and opportunities that arise for you. Deeper engagement with your followers is the best way to foster this kind of organic growth. You might try the following:

  • Promote your events and engage with followers on the event page
  • Talk about your band’s current favorite music and share your inspirations
  • Create promotional social media contests and offer your custom merch as rewards
  • Post stories about your travels and tour adventures

Genuine engagement and interesting content are the best ways to make sure your band’s social media actually makes an impact in the long-run.

Creative content and covers are one of the best music marketing strategies.2. Push your creative limits with new content and covers.

This strategy ties in with the first one. Digital content is important for growing your audience, especially video content. What kinds of videos might interest your followers on each platform? Instagram users might love a behind-the-scenes clip, while Facebook is best for snippets from your new music video. Ask fans to submit their videos from your shows, too!

Creating digital content is essential for creative project crowdfunding, too.

Adapting creative covers of well-known songs is another surefire way of attracting attention. You might write a slower, acoustic version of a classic non-acoustic song. YouTube has historically been the best platform for this strategy. Just make sure to brush up on the basics of copyright law before uploading it!

Getting started with streaming services is one of the best music marketing strategies for artists in certain genres.3. Make your music available on streaming services.

Choosing to make your band’s music available on a major streaming service can be a bit intimidating. While it can open up your work to more listeners than ever, you also risk having your music submerged in a massive catalog of chart-toppers.

The thought that it might not be worth the effort for bands just getting started is perfectly reasonable. However, there are some situations in which making your band’s music available for streaming is a smart move. Niche genres and styles like these are much better suited for this strategy:

  • Dance
  • World
  • Fusion styles
  • Indie or especially unique sounds

Since the competition for attention tends to be lower on the major streaming services for these niche areas, bands whose music fits into these styles stand a much higher chance of seeing growth in their band’s visibility and popularity.

Using your owned properties is one of the top music marketing strategies for all bands.4. Focus on your band’s owned properties.

While it’s important to develop your social media strategies and increase your follower count with great content and engagement, much more goes into successfully promoting your band. Your owned properties are the digital materials and outlets that your band completely controls on its own. They include:

  • Your website or blog
  • Your mailing list for email updates
  • An EPK (or electronic press kit), including a band bio, music samples, tour dates, and contact info

Your owned properties will become more and more important as your band begins reaching outside of its local scene. Thankfully, you can easily build your band’s digital presence with a few simple tools. Free and inexpensive WordPress plugins, for instance, make it incredibly easy to create a highly-functional blog in no time.

Increasing your visibility is the key to all music marketing strategies.5. Immerse yourself in the local music scene.

This strategy might seem self-evident, but many bands neglect their outreach. It’s easy to increase your visibility by establishing goals and taking the initiative!

This starts with focusing on your local music scene. Network wherever and whenever you can, form relationships with other bands in the area and in your genre and build a following in smaller venues. Then reach out to local publications, print, and digital. Even a brief mention in a small paper’s events calendar can be a game-changer.

When you’re ready, expand your reach. Music blogs and podcasts are the best ways to get started. Many popular podcasts even have systems in place for bands to submit their songs to be played during transitions and breaks. Explore all your options and don’t be afraid to take risks to get your name out there!


Promoting your band takes more planning than you might have initially imagined! From creating the right band merch to studying up on other marketing strategies that unite your digital and in-venue outreach, it’s definitely a team effort. However, the payoff is worth it.

Creating the music you love while connecting with like-minded fans is a huge reward on its own. Growing your audience and raising money along the way is just icing on the cake.

Looking for even more fundraising resources and guides? Keep exploring:

  • DTG vs. Screen Printing: A Comparison. If you decide to print custom band t-shirts, choose whether you want direct-to-garment or screen printed tees. An ideal printing service should offer both methods.
  • How to Design the Perfect T-Shirt. Read through our essential guide to the design process once you sit down to begin work on your band’s new tees!

Are you ready to create a custom t-shirt for your band?

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