How You Can Show Up and Make a Difference With Merch for Mental Health Awareness Month

May is Mental Health Awareness Month, a time dedicated to raising awareness about the importance of mental health and the challenges faced by those who struggle with mental illness. As mental health continues to be a growing concern, it is essential to support organizations and initiatives that aim to promote mental health and wellness, as well as provide resources for those in need.

Curious to learn how you can show up and show your support for Mental Health Awareness Month? We’ve got your back. In this post, we will explore a few ways you can get involved and make a difference this month and all year long. 

Bonfire Giving Campaigns You Can Support

Here is a collection of 5 campaigns on Bonfire that are all raising funds for Mental Health Awareness Month! Purchasing a shirt from any one of these campaigns will send funds directly to the incredible organizations that are working to improve the mental health and well-being of individuals, families, and communities through services, advocacy, education, research, prevention, and treatment.

All the Feels

The All the Feels campaign was created by Mental Health Collaborative, an organization that aims to build resilient communities through education and awareness. This campaign is raising funds to support the Mental Health Literacy programs that Mental Health Collaborative offers to schools, communities, and organizations. These programs are evidence-based and have impacted thousands of people in 20+ countries over 16+ years. 

Buying a shirt from the All the Feels campaign helps Mental Health Collaborative continue working to decrease stigma, increase knowledge, and give people the skills they need to flourish. 

Launch your own fundraising campaign for Mental Health Collaborative.

Mental Health Matters Let’s Talk About It

The Mental Health Matters Let’s Talk About It campaign is raising funds for With Hope the Amber Craig Memorial Foundation, an organization that provides educational programs on mental health awareness and suicide prevention to students, parents, teachers, staff, and community members. They also offer parent support groups and bereavement support. 

100% of proceeds raised from this campaign directly benefits With Hope the Amber Craig Memorial Foundation and helps support their programs, support services, and community events. 

Launch your own fundraising campaign for With Hope the Amber Craig Memorial Foundation. 

“I’m So Glad You’re Alive” Call 988

The “I’m So Glad You’re Alive” Call 988 campaign was created by 988 Suicide & Crisis Lifeline (formerly known as the National Suicide Prevention Lifeline), a national network of local crisis centers that provides free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week in the United States. 

Support available:
24/7 phone support: 988
Online chat:
Nacional de prevencion del suicidio: 988

Buying a shirt from this campaign helps support all aspects and activities associated with running the Lifeline and helps to increase the capacity of the Lifeline to accept the ever-increasing call volume.

Launch your own fundraising campaign for 988 Suicide & Crisis Lifeline.

Mental Health for All Humans

The Mental Health for All Humans campaign directly benefits 1N5, an organization that aims to prevent suicide in teens and adults by erasing the stigma of mental illness and promoting optimal mental wellness. 1N5 works to place evidence-based mental health programs into local schools, reduce stigma surrounding mental illness, and ultimately create a culture of optimal mental health for all.

Your purchase helps spread awareness during Mental Health Awareness Month and helps 1N5 fund their programming and initiatives that help to STOP the stigma and START the conversation.

Launch your own fundraising campaign for 1N5.

Mental Health Matters

The Mental Health Matters campaign is raising funds for Chronically Strong, a nonprofit that holds events in the Central PA region that touch on the topic of suicide awareness, prevention trainings, grief groups, and more.

Buying a tee from this campaign allows Chronically Strong to continue providing suicide prevention and mental health awareness training for little to no cost. 

Launch your own fundraising campaign for Chronically Strong.

Browse our marketplace to see more Bonfire apparel campaigns that are fundraising for Mental Health Awareness Month!

Launch Your Own Giving Campaign on Bonfire

If you’re interested in creating your own fundraising campaign for Mental Health Awareness Month – we’ve got everything you need to get started!

When you launch a Giving Campaign on Bonfire, that means that all proceeds raised from sales will go directly to the organization of your choice. Setting up a Giving Campaign is easy, straightforward and only takes a few steps! 

  1. You’ll start by designing your shirt and setting your prices.
  2. Select “Fundraising” as your campaign type when prompted to do so.
  3. Choose which 501(c)3 nonprofit organization you’d like to donate to.
    • If the organization of your choice is listed on Charity Navigator, you should be able to find it easily on Bonfire by typing the EIN or name of the nonprofit into the search bar.
  4. Once you’ve connected the nonprofit to your campaign, it is automatically set up to send funds to them directly. 

When you’re ready to launch, your campaign page will display the name of the nonprofit you’re supporting. By clicking on the green heart icon next to the nonprofit’s name, buyers can access more information about the nonprofit, such as their location, EIN, and verification status.

Pro tip
Include images, videos and important links in the “About this campaign” section of your campaign page to share your fundraising story with your community! This is a great way to connect with your supporters and get them interested in your cause.

Mental Health Awareness Month Events You Can Participate In

Looking for ways to get involved with mental health organizations directly? Here are a few events for you to check out that are all taking place in honor of Mental Health Awareness Month!

NAMI’s More Than Enough Campaign

NAMI (National Alliance on Mental Illness) is celebrating Mental Health Awareness Month with their More Than Enough campaign. Throughout the month, they are inviting people to share with them on social media why they are more than enough by tagging them (@NAMICommunicate) and using their hashtag #MoreThanEnough.

To help folks get started, they have provided sample posts on their website, as well as free-to-use social graphics with content surrounding their More Than Enough theme and Facebook profile photo frames. 

Find out more about NAMI’s More Than Enough campaign.

The L.L. Bean Feel-Good Challenge

This Mental Health Awareness Month, L.L.Bean is hosting the Feel-Good Challenge to benefit Mental Health America. For this challenge, they are asking participants to work together towards a combined goal of 500,000 hours outside during the month of May. L.L.Bean is donating $25,000 to Mental Health America – and will double their donation to $50,000 if the 500,000 hours goal is met. The goal of this challenge is to emphasize the positive impact that even a small amount of time outside can have on one’s mental well-being.

Sign up to participate in L.L.Bean’s Feel-Good Challenge.

AMHCA 2023 Mental Health Awareness Month Virtual 5K

The American Mental Health Counselors Association is hosting a virtual 5K to promote Mental Health Awareness Month! All proceeds raised from the event will go to the American Mental Health Counselors Association, the only national organization advocating for clinical mental health counselors. Participation in the 5K costs $10.

Sign up for the AMHCA 2023 Mental Health Awareness Month Virtual 5K. 

During Mental Health Awareness Month and beyond, let’s continue to support these campaigns and events, as well as the incredible organizations that they are fundraising for. Together, we can work towards a more supportive and compassionate world for us all. 

Get involved and make a difference for Mental Health Awareness Month

Launch a free apparel fundraiser on Bonfire to raise funds and awareness for mental health organizations.

Written by: Hayden Ireland / Content Specialist
Illustrated by: Madison Summers / Lead Marketing Designer

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