Seller Guide


Seller Guide Chapter 1: Identifying your Audience

Knowing your audience is the core element of any e-commerce strategy. And, it’s no different when selling custom shirts.  What is a Target Audience? Your target audience is the group of people your products and messaging are aimed towards. Most products aren’t going to appeal to everyone, which is why


Seller Guide Chapter 2: Creating the Right Product

Creating a quality t-shirt your target audience will want to wear over and over again is the ultimate goal for a Bonfire campaign. This chapter explains how to design a quality product with Bonfire that your community will love. Designing your Products The first step in designing your shirt is


Seller Guide Chapter 3: Promoting your Campaign

Now that you’ve applied the knowledge you collected about your target audience to create a t-shirt that inspires your community, it’s time to sell some shirts! Get the campaign rolling by purchasing the first shirt yourself, and then share the news with everyone else. Where to Promote In Chapter One,


Seller Guide Chapter 4: Ending Your Campaign Well

Just because your campaign has ended and your shirts are off to be printed and shipped, doesn’t mean your sales work is done. The way you finish out this campaign can make or break how your next campaign goes. This chapter of the Seller Guide will walk you through what