Shirt and Tote For #IDefy

Bonfire & Entertainment Industry Foundation Launch #IDefy Apparel Fundraiser

Note: The “Everyone Wins” Nominee Gift Bags are NOT affiliated in any way with the OSCARS®

The “Everyone Wins” Nominee Gift Bags are NOT affiliated in any way with the OSCARS® or the Academy of Motion Picture Arts & Sciences. A.M.P.A.S. does not award, sponsor, endorse or provide these Gift Bags. Neither the Academy nor Distinctive Assets wants there to be any association in the media between the “Everyone Wins” Gift Bags and the OSCARS® or the Academy.

We saw record natural disasters, a pandemic, and social movements in 2020.

In response, Bonfire and the Entertainment Industry Foundation (EIF) have teamed up on an apparel fundraiser for Defy:Disaster, EIF’s disaster relief program.

Apparel for the #IDefy Campaign is available now exclusively on Bonfire.com.

Asking individuals to reflect on the past and future, the design prompts individuals with the phrase “I Defy” and a blank to fill in what they are fighting to defy in 2021. 

The apparel and an exclusive tote bag are also being presented to OSCAR® nominees in major acting and directing categories through the “Everyone Wins” Nominee Gift Bags. 

Everyone is encouraged to post a photo on social media and use #IDefy to show the world what you’re fighting against.

“By mobilizing the entertainment community, Defy:Disaster delivers funding and support of vital services in the wake of a natural disaster,” said Nicole Sexton, EIF president & CEO.

Building on EIF’s commitment to furthering the philanthropic efforts of the entertainment community, its disaster relief program Defy:Disaster allows for immediate response in the wake of a natural disaster. Defy:Disaster is committed to supporting people during all phases of the disaster cycle, including preparedness, immediate relief and long-term recovery.

Defy: Disaster has responded to more than 40 natural disasters across 6 continents, and granted more than $10 million in Covid-related responses to 100+ organizations in 2020.

“We hope everyone will join Bonfire and Defy:Disaster to defy any of the challenges that 2021 throws at us,” said Tess Miller, Director of Brand Marketing at Bonfire.

To learn more about DEFY:Disaster, visit defydisaster.org and follow @defydisaster.

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