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apparel trends in 2018

Apparel Trends: What Are People Wearing in Your State?

Everyone loves t-shirts. They’re a classic!

But if you can’t wear a t-shirt, what would you wear instead? What color would it be? Are you dressing for the weather or do you wear whatever you want?

It turns out the answers to these questions may depend on where you live. By looking at our apparel data from the past year, we’ve learned that there are some interesting regional and state differences in apparel and style preferences. So, we put together an interactive map of the apparel and style preferences of each state for you to explore.

Let’s see what people are wearing in your state!

↓ Download this map as an image | View map data

Does your style match your state’s, or is it completely different? Tag us on Instagram, Facebook or Twitter to let us know if you agree or disagree with your state’s style.

Interesting Findings

  1. Dark, Pullover Hoodies Dominate
  2. Mississippi & Florida Love V-Neck T-Shirts
  3. The Entire Northeast Wears Pullover Hoodies
  4. People in Cold States Love Tank Tops Too
  5. Baseballs Tees Hit A Home Run in Kansas

1. Dark, Pullover Hoodies Dominate

According to our data, the pullover hoodie is the most popular t-shirt alternative in 26 of the 50 states. If you’re in one of those 26 states, there’s a really good chance it’s either black, sport grey, or dark heather. These colors show up way more frequently:The exceptions? Alaska is the only state without a black hoodie in their top three colors. While Rhode Island’s light pink hoodie is the only bright colored hoodie in a sea of black and sport grey.

Keep on shining Rhode Island 🔆!


2. Mississippi & Florida Love V-Neck T-Shirts

V-necks aren’t for everyone. But the residents of Mississippi and Florida may beg to differ. If you live in either of these states, there’s a good chance you’re wearing a v-neck t-shirt while you’re reading this article.

V-Neck Shirt Color Preference

Mississippi Florida
  1. Midnight Navy
  2. Dark Heather Grey
  3. Turquoise
  1. Turquoise
  2. Dark Heather Grey
  3. Midnight Navy

With only with a slight variation in the order, both states prefer the same three colors for their v-necks. Who knew that Midnight Navy, Dark Heather Grey, and Turquoise were such popular colors of v-necks?

3. The Entire Northeast Wears Pullover Hoodies

Live in one of the nine states in the northeast? Then the pullover hoodie is likely your favorite choice of clothing. This is the only region in the US where each state in the region unanimously prefers the same product style. 


4. People in Cold States Love Tank Tops Too

While tank tops only showed up as the top product style in three states (Arizona, Hawaii, and Washington D.C.), we thought it might be interesting to see how the temperature of a state influences peoples decision to put on a tank.

Using the percentage of total orders that tank tops accounted for in each state combined with their average annual temperature, we found that people in warmer states are more likely to wear a tank top. But, that’s not always the case.

The “I Don’t Care if it’s Snowing, I’m Wearing a Tank Top” States

Despite being so cold, there was an above average number of tank tops ordered in Nevada, New York, Rhode Island, Utah, Vermont, Massachusetts, New Hampshire, and Colorado. The tough residents of these states could care less about the temperature outside, they’re going to wear a tank top – no matter what.

The Tankless Sweaty States of the South

The folks in Georgia, Alabama, Arkansas, Oklahoma, Tennessee, North Carolina, South Carolina, Kansas, Mississippi, and Kentucky would rather sweat it out in a sleeved shirt than throw on a tank top to stay cool.


5. Baseball Tees Hit A Home Run in Kansas

kansas

Kansas prefers baseball shirts over any other shirt option? Yup! That might be because of the history of the baseball in Kansas.

Since baseball first appeared in Kanas in 1867, the state has had a deep love for the sport. When the professional baseball team, the Royals, were founded in Kansas City Missouri in 1969, the citizens of Kanas didn’t let the team’s location dampen their spirit and happily adopted them as their hometown team. Loyalty to the Royals runs deep in Kansas and their baseball shirt color preference of Vintage Navy and Royal Blue reflects this passion.


Does Your Style Match Your State’s?

Tag us on Instagram, Facebook or Twitter if your apparel preference matches the state you live in! Is your style way different? Even better, still tag us on social media to let us know what you like to wear! We’ll update our trends data at the end of each year so you can see how your state is changing.


Map Data: Every States Preferred Alternative to the T-Shirt  & Color Preference

State Product #1 Color #2 Color #3 Color
Alabama Long Sleeve T-Shirt Indigo Charcoal Navy
Alaska Pullover Hoodie Sport Grey Maroon Navy
Arizona Tank Top Black Mint  Blue Triblend
Arkansas Long Sleeve T-Shirt Indigo Black Charcoal
California Pullover Hoodie Black Sport Grey Navy
Colorado Pullover Hoodie Black Sport Grey Indigo
Connecticut Pullover Hoodie Sport Grey Navy Black
Delaware Pullover Hoodie Black Maroon Dark Heather Grey
Florida V-Neck T-Shirt Turquoise Dark Heather Grey Midnight Navy
Georgia Long Sleeve T-Shirt Indigo Sport Grey Charcoal
Hawaii Tank Top Black Mint  Blue Triblend
Idaho Pullover Hoodie Black Sport Grey Charcoal
Illinois Pullover Hoodie Sport Grey Black Dark Heather Grey
Indiana Long Sleeve T-Shirt Indigo Maroon Black
Iowa Pullover Hoodie Dark Heather Grey Sport Grey Black
Kansas 3/4 Sleeve Baseball
T-Shirt
 Heather White Vintage Navy Vintage Royal
Kentucky Long Sleeve T-Shirt Sport Grey Indigo Royal Blue
Louisiana Long Sleeve T-Shirt Indigo Navy Black
Maine Pullover Hoodie Black Sport Grey Indigo
Maryland Pullover Hoodie Black Sport Grey Dark Heather Grey
Massachusetts Pullover Hoodie Black Sport Grey Navy
Michigan Pullover Hoodie Black Sport Grey Navy
Minnesota Pullover Hoodie Black Sport Grey Indigo
Mississippi V-Neck T-Shirt Midnight Navy Dark Heather Grey Turquoise
Missouri Long Sleeve T-Shirt Black Dark Heather Grey Indigo
Montana Crewneck Sweatshirt Indigo Sport Grey Maroon
Nebraska Long Sleeve T-Shirt Sport Grey Black Dark Heather Grey
Nevada Pullover Hoodie Black Sport Grey Navy
New Hampshire Pullover Hoodie Sport Grey Indigo Black
New Jersey Pullover Hoodie Black Sport Grey Dark Heather Grey
New Mexico Long Sleeve T-Shirt Black Royal Blue Indigo
New York Pullover Hoodie Black Sport Grey Dark Heather Grey
North Carolina Long Sleeve T-Shirt Black Indigo Sport Grey
North Dakota Long Sleeve T-Shirt Sport Grey Black Cardinal Red
Ohio Long Sleeve T-Shirt Navy Black Sport Grey
Oklahoma Long Sleeve T-Shirt Black Indigo Sport Grey
Oregon Pullover Hoodie Black Sport Grey Indigo
Pennsylvania Pullover Hoodie Black Dark Heather Grey Sport Grey
Rhode Island Pullover Hoodie Black Sport Grey Light Pink
South Carolina Long Sleeve T-Shirt Navy Indigo Dark Heather Grey
South Dakota Pullover Hoodie Dark Heather Grey Sport Grey Black
Tennessee Long Sleeve T-Shirt Indigo Navy Black
Texas Long Sleeve T-Shirt Black Indigo Sport Grey
Utah Pullover Hoodie Black Sport Grey Navy
Vermont Pullover Hoodie Sport Grey Black Indigo
Virginia Long Sleeve T-Shirt Black Indigo Sport Grey
Washington Pullover Hoodie Black Charcoal Sport Grey
Washington D.C. Tank Top Blue Triblend Charcoal Athletic Heather
West Virginia Long Sleeve T-Shirt Indigo Black Navy
Wisconsin Pullover Hoodie Black Dark Heather Grey Indigo
Wyoming Pullover Hoodie Black Navy Dark Heather Grey

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